About the Boardroom

This DigiBoardroom is hosted to explore innovative solutions that can revolutionize the way companies see and manage their spend. The session will discuss how you can implement user-friendly processes, make your employees more productive, and give your Finance Department insights and intel on business performance to help streamline and optimize current processes through enabling executive leaders to make smarter decisions for the future based on data, and investing in HR and your employee talent pool.

Join your peers in this exclusive session and learn how you can effectively unify your business and provide growth for the future and drive business growth, optimization and profitability.

Benefits of Attending

  • Learn how you can effectively control your employee spend
  • Identify how you can increase your visibility and improve your spend management
  • Explore innovative solutions that can help you increase employee and operational efficiencies


Time Activity
11:00 – 11:05 Welcome note
11:05 – 11:25 Presentation
11:25 – 12:05 Panel discussion
12:05 – 12:25 Interactive Q&A session
12:25 – 12:30 Closing remarks


Omar Swellam

Functional Consultant, Seidor MENA

Omar is an SAP certified consultant with a proven ability to effectively evaluate, organize, and prioritize. He has been working as the main consultant implementing Concur for many customers in the region. His main tasks include aligning with the clients’ requirements, designing, and configuring the tools.

Martin Leonard

EMEA Cloud Channel Sales Director, SAP

Martin has been with SAP for over ten years, in various leadership positions specializing in change management and best practices for companies moving to the cloud. His main objective is to bring both partners and customers on a journey towards gaining spend visibility and process improvement in their back office through automated solutions.

Mohammed Ansar

Solutions Sales Manager, Seidor MENA

Mohammed Ansar is spart of the Solutions Sales Team at Seidor MENA. He is passionate about helping businesses reach their full potential through digital transformation.

Target Job titles

Senior executives from leading organizations from the MENA region with the below job titles:

  • Chief Financial Officer
  • Chief Human Resources Officer
  • Chief Operations Officer
  • Vice Presidents, Directors, Regional Heads
  • Heads of Digital Transformation
  • Heads of Innovation
  • Heads of Technology

Target Industries/Sectors/Companies

From the below industries:

  • HVAC
  • FMCG
  • Pharmaceuticals
  • Manufacturing
  • Retail
  • Healthcare
  • Distribution
  • Automotive


Seidor MENA is part of a multinational Spanish group of companies, SAP Master VAR with platinum partnership through United VARs. Seidor MENA has a wide portfolio of products and SAP solutions in UAE. This includes a range of service solutions covering consulting, infrastructure, implementation, development, and maintenance of applications and outsourcing services.

About SAP Concur

SAP Concur, delivered as SaaS, automates and integrates expense and invoice processes to help your organization achieve efficiencies, gain insights into expending and make data-driven decisions. When you are considering SAP Concur for your organization, it makes sense to talk to a certified partner.


    Please note that by registering to attend this virtual executive boardroom / conference you acknowledge and agree that the partners of the event can contact you with the contact information you have provided.